Benson column worthless or groundbreaking?

When I first read this column by Lee Benson of the Deseret Morning News, I asked myself, "Why is this in a daily newspaper?" I had a hard time figuring out what was the "point" of the column. Then, I remembered that I have criticized journalists for always covering the same types of stories in the same way. Maybe this is a different approach to news/column writing that should be embraced. What do you think? Tell me here.